The Surprising Way to Make Networking Feel Less Awkward
Networking Doesn’t Have to Feel Like Asking for a Favor
A client once told me, "I hate networking because it feels like I’m bothering people."
Sound familiar?
For many job seekers, networking feels uncomfortable because it’s framed as asking—for advice, for a job lead, for help. But here’s a reframe that changes everything:
➡️ What if networking wasn’t about asking? What if it was about offering?
Once my client started thinking of networking as a way to build relationships, not extract value, the conversations felt more natural. And, ironically, more job opportunities started showing up.
Shift from Asking to Offering
Instead of reaching out with, "Do you know of any openings?" (which can feel transactional), try these conversation starters:
✔️ “I’d love to hear about your career journey—what led you to where you are today?”
✔️ “What’s the most exciting project you’re working on right now?”
✔️ “If you were in my position, what would you focus on next?”
These questions make networking feel more like a conversation, not a request. And the best part? People love talking about themselves!
Why This Approach Works
✅ It removes the pressure. You’re no longer chasing a job lead—you’re just having a conversation.
✅ It creates authentic connections. When people enjoy talking to you, they’re more likely to help.
✅ It leads to unexpected opportunities. When you focus on relationships first, opportunities naturally follow.
One of my clients, a CPG sales leader, started using this approach. Within a month, she was introduced to a hiring manager—without ever directly asking for a job. That introduction led to an interview and, eventually, an offer.
How to Start a Non-Awkward Networking Conversation
1️⃣ Pick someone to reach out to—a former colleague, an industry contact, or even a LinkedIn connection you admire.
2️⃣ Send a short, friendly message (Example: "Hey [Name], I saw your recent post on [topic] and found it really insightful. I’d love to hear more about your experience in [industry]!")
3️⃣ Have a genuine conversation—ask about their journey, their challenges, and their advice.
4️⃣ Stay in touch—follow up, share resources, and be someone they want to help.
Your Next Step
Networking isn’t about what you take—it’s about what you create.
Want to make networking easier? Start a conversation today. You never know where it might lead.
Want More Insights on Building Authentic Connections?
Want more insights on networking strategies that actually work? Connect with me on LinkedIn and mention this blog in your invitation to get your free CPG Job Search Resources guide.
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