Laid Off? Here’s Your Roadmap to Relaunch Your CPG Career

cpg polly rowland coaching time management in job search Nov 07, 2024

Losing a job can be one of life’s biggest challenges, especially in the Consumer Packaged Goods (CPG) industry, where competition is fierce, and companies are restructuring and reorganizing. However, a layoff doesn’t have to be the end of your career—it can be the start of a new chapter filled with growth, clarity, and resilience.

With the right approach, you can turn this period of transition into an opportunity to refine your career goals, build valuable connections, and ultimately advance your CPG career. Here’s a step-by-step plan to help you stay focused and proactive on your job search journey.

1. Develop a Focused Strategy

One of the first things to do after a layoff is to develop a clear and actionable job search strategy. Rather than applying to every available job, take time to set specific, targeted goals. Outline what you want in your next role—consider factors like company culture, growth potential, and alignment with your skill set.

Ask yourself:

What aspects of my previous roles did I enjoy the most?
Are there new skills or industries within CPG that excite me?
What kind of company aligns with my values and long-term vision?

By creating a targeted plan, you’ll be more intentional in your job search, allowing you to focus on roles that align with your career path.

2. Research Companies and Roles that Align with Your Strengths

Finding the right fit involves more than matching skills to a job description. Take the time to research companies that value your strengths and have growth potential within the CPG industry. Look for organizations known for positive employee experiences, innovation, and strong leadership. Target roles that not only fit your current skills but also provide opportunities to grow and challenge yourself.

Steps to take:

Make a list of CPG companies you admire.
Research their values, recent achievements, and growth trajectory.
Identify potential roles that suit your strengths and career goals.

3. Build and Leverage Your Network

Networking can be a powerful tool, especially when you’re looking for new opportunities. Many jobs in the CPG industry aren’t posted publicly and can be accessed through connections. Reconnect with former colleagues, attend industry events, and actively engage in online communities like LinkedIn. A strong network can help you learn about opportunities before they’re advertised and provide you with insights into different companies and roles.

Here’s how to get started:

Reach out to former colleagues and mentors.
Attend CPG-related events and webinars.
Join LinkedIn groups focused on the CPG industry.

Networking isn’t just about asking for a job; it’s about building relationships that can offer advice, encouragement, and long-term support.

4. Boost Your Online Visibility

Your online presence, especially on LinkedIn, can play a significant role in your job search. Make sure your profile reflects your experience, strengths, and career ambitions. Update your LinkedIn headline and summary to showcase your expertise in CPG and make it easy for recruiters and hiring managers to find you. Share relevant content, comment on industry posts, and engage with thought leaders to stay active and visible in the industry.

Tips for a strong online presence:

Craft a LinkedIn headline that highlights your expertise.
Update your profile summary to reflect your goals and strengths.
Share and engage with CPG-related content to stay visible to your network.

5. Stay Consistent and Accountable

Job searching can be a long and sometimes challenging process. Consistency is key. Set aside time each day or week to focus on job applications, networking, and skill development. Create a structured routine to help you stay accountable and avoid burnout.

Consider:

Setting weekly job search goals.
Keeping a job application tracker to stay organized.
Scheduling regular check-ins with a mentor or career coach.

Staying consistent will help you maintain momentum and make steady progress in your job search journey.

6. Keep Up with Market Trends and Resources

The CPG industry is constantly evolving, and staying updated on trends will make you a more attractive candidate. Subscribe to industry newsletters, follow thought leaders, and participate in webinars. This will not only deepen your knowledge but also help you make informed decisions when choosing the right companies and roles to pursue.

Some ways to stay updated:

Follow key CPG news sources and blogs.
Attend virtual industry events or webinars.
Join professional groups that offer insights and resources.

Turn a Layoff into an Opportunity to Grow

Being laid off can feel like a setback, but it can also be a catalyst for positive change in your career. This time of transition is a chance to refocus, explore new paths, and find the right role that aligns with your goals. With a clear plan, strong network, and proactive approach, you can navigate the job market confidently and find a position that fulfills you both professionally and personally.

The best part? You don’t have to go through this journey alone. At CPG Mentor, we specialize in helping professionals like you advance their CPG careers with tailored coaching and support.

Need Help With Your Job Search Strategy?

If you’re ready to take the next step, consider scheduling a one-on-one coaching session. Together, we’ll build a personalized job search strategy that aligns with your strengths, goals, and career aspirations. Our expert guidance will empower you to re-enter the workforce with clarity, confidence, and momentum.

Contact Us: Email: [email protected] | Website | Schedule a Call

Remember: A layoff is not the end of your career—it’s a chance to reshape it in a way that works for you. Let’s work together to turn this challenge into your next big opportunity.