Mastering the 'You Attitude': Effective CPG Networking Messages for Better Results

The “You Attitude” is a powerful communication approach that places the focus on the recipient’s needs, interests, and goals, rather than your own. When applied effectively in networking, this strategy can transform how people respond to your messages, ultimately opening doors to new opportunities. At its core, the "You Attitude" is about shifting from a self-centered mindset to one that seeks to provide value and solve the other person’s challenges. In a networking context, this means reaching out with messages that showcase your understanding of their work, align your skills with their needs, and offer something valuable in return.

Networking messages that prioritize the recipient's perspective stand out in a sea of generic, one-size-fits-all communications. In today’s digital age, where people receive countless requests for connections, mentoring, or opportunities, it’s essential to differentiate yourself by showing that you’ve taken the time to understand who they are and what they might need. The "You Attitude" not only captures attention but also fosters trust and builds rapport. When people feel that you genuinely appreciate their work and want to contribute positively, they are more inclined to respond favorably.

When adopting the "You Attitude" in your networking messages, it's essential to follow these key principles:

• Research the Recipient: Understand their professional background, interests, and current projects.
• Personalize the Message: Tailor each message to reflect their industry or area of expertise.
• Offer Value: Make it clear how you can contribute or be of assistance.
• Be Concise: Respect their time by keeping your message brief.
• Include a Call to Action: Specify what action you'd like them to take, such as scheduling a call or meeting.

In practice, there are several types of networking messages you can craft using the "You Attitude."  Here’s some suggested “templates” to help you get started.

Reaching Out to Someone You Admire

Subject: Impressed by [Their Work/Project]

Hi [Name],

I've been following your work at [Company] and was particularly impressed by [Specific Project/Initiative]. Your approach to [Related Area] aligns with my own passion for [Your Expertise]. I would love to connect and learn more about your journey. Would you be open to a brief virtual coffee chat?

Thank you for your time.

Best regards,
[Your Name]

Requesting an Introduction

Subject: Quick Question – Possible Connection at [Target Company]

Hi [Contact Name],

I hope you're doing well! I’m interested in [Target Company] and noticed that you’re connected with [Person's Name] there. They are involved in [Related Department/Project], an area I’m particularly passionate about. If you think they’d be open to it, I’d greatly appreciate an introduction.

Thank you for your support!

Best regards,
[Your Name]

Following Up After an Event/Webinar

Subject: Great Insights at [Event Name] – [Your Key Takeaway]

Hi [Name],

It was great connecting with you at [Event]. I especially appreciated your insights on [Specific Topic]. I'd love to continue the conversation and learn more about your work at [Company]. Would you be available for a call next week?

Thanks again for sharing your expertise.

Best,
[Your Name]

Cold Outreach for an Informational Interview

Subject: Seeking Insights from a [Their Title/Area of Expertise]

Hi [Name],

My name is [Your Name], and I’m a [Your Title] with experience in [Your Field]. I came across your profile and was impressed by [Specific Detail]. I would be grateful for an opportunity to learn more about your journey. Would you be open to a brief call next week?

Thank you for considering.

Sincerely,
[Your Name]

Thank You Note After an Interview

Subject: Thank You - [Your Name] - [Job Title] - [Date]

Dear [Interviewer Name],

Thank you for the opportunity to discuss the [Job Title] role. I appreciated learning about [Specific Detail]. My skills in [Relevant Area] align with your needs, and I’m excited about the possibility of contributing to [Company].

I look forward to hearing from you.

Best,
[Your Name]

The personalization of each message cannot be stressed enough. Research the recipient thoroughly—review their LinkedIn profile, any articles or publications they’ve written, and even projects they’ve worked on. This will help you craft messages that not only feel genuine but also demonstrate your commitment to building a real connection. Highlight commonalities or shared interests as a foundation for the relationship.

Offering value upfront is another effective way to stand out. It shows that you’re not just asking for something but are willing to give something in return. This could be as simple as sharing an insightful article or as involved as connecting them with a potential business opportunity. Even if you don’t have something immediate to offer, demonstrating that you’re eager to provide value sets a positive tone.

Keeping your message concise is critical. Aim for two to three short paragraphs at most, ensuring every word counts. Respecting the recipient’s time by delivering a clear, impactful message will likely lead to better response rates.

A clear call to action is essential in guiding the recipient to take the next step. Whether you’re asking for a virtual coffee chat or requesting their insights in a brief call, make sure your ask is straightforward and provides them with an easy way to respond.

Finally, following up with professionalism and courtesy is a must. If you don’t receive a response initially, send a polite follow-up expressing your continued interest. A brief message that reinforces your respect for their time can make the difference in getting a response.

In addition to these core principles, expanding your script library for different scenarios can further enhance your networking strategy. For example, when sending a thank-you note after an interview, personalize it by mentioning specific details discussed during the interview. This reinforces your interest in the position and shows that you were attentive. Always reiterate your enthusiasm for the role and express appreciation for the opportunity.

Ultimately, mastering the "You Attitude" in your networking messages can be a game-changer. It’s about more than just getting your foot in the door; it’s about building genuine, meaningful connections that last. By focusing on the recipient’s needs, doing thorough research, and offering value, you position yourself as a valuable contact in their network. Use these principles and templates as a foundation, but remember to continually refine your approach based on feedback and results. Networking is an ongoing learning process, and with the right mindset, you can turn these messages into opportunities for growth and success.