Why High-Stakes Interviews Feel So Hard

Have you ever nailed an interview for a job you weren’t that excited about—only to completely choke when it was a role you really wanted?

You’re not alone.

I once worked with a CPG marketing leader who had great interviews for roles they weren’t fully invested in. But when their dream job came along? The nerves took over. They over-prepared, second-guessed every answer, and left the interview feeling defeated.

Why does this happen? Because the more we want something, the harder we grip it. And that pressure can sabotage our performance.

How to Stop Psyching Yourself Out

The good news? You can change this. Here’s how my client shifted their mindset—and finally landed the role they wanted most.

✅ Reframe Your Thinking

• Instead of: “I have to get this job.”
• Try: “I’m here to see if this is the right fit for both of us.”
• Why it works: This removes the pressure and puts you in evaluation mode, making you a stronger, more confident candidate...

Today we are tackling a topic that's often approached with a bit of trepidation: compensation negotiation. Whether you're stepping into a new role or reassessing your current position, understanding your value and how to effectively communicate it is key to achieving the compensation you deserve.

Know Your Value

First things first: Recognize your worth. In the CPG industry, your experience, skills, and past successes are invaluable assets. Before entering any negotiation, take stock of your achievements and how they've positively impacted your company. You're not just a cog in the machine; you're a driving force behind its success.

Approach with Strategy

Negotiating compensation isn't about making demands; it's about opening a dialogue. Approach your manager not with a sense of entitlement, but with a well-reasoned case for why your contributions merit a certain level of compensation. This conversation should be a collaborative discussion, not a confrontation.

The Future ...